What is marketing
Marketing Meaning :
The marketing management is a branch of the entire management, which is studied and implementing effective marketing programs for their satisfaction.
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Definition of Marketing:
According to Stick and Kandif, the marketing management is the executive area of the entire management, which is related to the operation of purposeful actions for achieving marketing objectives of the undertaking.
Pro. According to Johnson, the marketing management is the area of business verb, in which the construction and implementation of schemes in relation to all the phases of the total sales campaign.
William J According to Stanton, the functional form of marketing idea is marketing management. "
Many actions as the work of marketing management are as follows
1.
Market analysis work
One of the important functions of a marketing tax is to collect and analyze market related information. The commencement of marketing works happens only with market analysis. By this marketing manager can get knowledge of your customers' requirement, desire, interest etc. The demand for commodity and fulfillment estimate is also possible only by market analysis. By this, the manager can also know who can be his future customers. In addition to studying the market environment, the market analysis is required to study the market environment to study the market environment, to get the market environment. Through this, the existing position of the manager market, study the status of the customer.
2
Marketing planning
Another important work of the marketing manager to achieve the organization's marketing objectives is to develop the appropriate marketing plan. For this, there will be a complete marketing plan to be prepared in accordance with the targets for marketing, in which the increase in production level will be inserted, and the implementation program will also be determined for achieving these objectives.
3.
Marketing communication work
Communication is an important task of marketing. Each marketing manager has to arrange efficient marketing communications in its organization. Advertising, Sales Promotion, Marketing Research Vikarkala Promotions for Marketing Communication, Suggestion, Transmitto. Therefore, a marketing manager arranges biological communication.
Product mode and development
4. Another important task of marketing manager is the formation of the production and development of the product is helpful in making the product more attractions for targeted consumers. A good format can increase the usefulness of the product and can make it more competitive in the market
Market classification - Any institution can not satisfy all customers from any of their items. Therefore, each institution should choose some special type of customers from the entire market and also try to satisfy them. According to their similar types of characteristics, requirements, wishes, according to the sub-markets of groups, it is only market classification.
Each institution can choose one or more markets by market classification and can determine your marketing program according to the requirement of those markets. 16.
Chamberization and category of classification means pre-determined specifications
Producing analog objects, which causes uniformity and compatibility in the product. Authentication purchasers ensure that the goods are pre-determined quality value and packaging, the items produced under category are divided into different sections according to their characters and their qualities. By doing both tasks, there is convenience in recognizing and pricing.
7. Packaging & Labeling
When a marketing department sells / markets created by its institution, then that department has to be named and packaging of those items. Packaging means forming the product package. The labels which are labeled on the package are formed.
Color and variety of goods are provided by packaging. This is presented by the attractive form so that people to buy it. Can be motivated. Sometimes buyer assess the quality of the product from buyer packaging. In today's time, there is a significant role of packaging in the success of the consumer brand in Les or Uncle Chips Alt Wafers, various types of shampoo and darpent.
8. Selection of the right brand name in the success of a product plays an important role. An important decision for marketing is to be taken whether the product should be sold from the name of the class special (which is the category of fan pen etc.) or the name of the brand (such as Polar Fan or Rotomek Pen) . The brand's name makes the product different from other products. Thereby, the consumer's attachment to the product andAcid gets help in enhancements.
9
Customer Support Services
Customer Support Services proved to be highly effective in developing repeatedly by customers and developing devotion per servants. An important work of marketing management is to develop customer pro services, such as after sales service, removing customers' complaint and seeing adjustments, providing services maintenance services, technical services and consumer notifications. Provides satisfaction, which is the key to marketing success in today's time.
Pricing of product
10. The demand for an object is directly related to its value. Generally if the price is low then the demand for the product will be greater, the demand decreases. The value of the product is the amount that the customer has to do to get the product. Price is an important element that affects the success or failure of a product in the market. The value to the marketingers is to analyze the determinant elements properly.
11. Sales
Under this work, the marketing department makes the transfer of ownership of goods or contracts. To determine the value and sales conditions of the goods for this, publication of price lists, appointing the sales, etc. is the work of the same department.
12. Transportation
Transport means to reach the goods from one place to another, to provide transportation to collect goods from various producers and providing goods to many customers as far as possible. This is important task which provides objects to place utility. Marketing department completes this work by arranging transportation from water, plus, nuclear routes. The only thing to insure for transportation of goods also does this department.
13. Storage
Generally there is a difference between the production of the object and their sales or use. To fulfill the exchange work, the marketing department has to collect the goods. The marketing department collects the goods at the time whereas the supply of goods is more than its demand. Some things arise in a particular season such as potatoes, apple wheat etc. They also have to collect so that their supply can be maintained even after the season ended. The storage of goods can be established in the demand and fulfillment of the storage work.
Risk 14 -
There is also risks in marketing work. Due to the change in the demand of goods, the marketing department has to risk due to changes in the demand of goods, not to recover the loan, fire, flood etc. Some risks can be insured but it is not possible to get insurance to all risks. In such a situation, it has to bear the risk of risk, so the marketing department also takes the risk of risking and reducing it.
Importance of marketing management:
The importance of marketing arrangements can be classified as follows in terms of study facility.
1. Importance for businessmen / ventures
2. Importance for customers
3. Importance for society
14. Importance for the nation
Importance has been made clear under the following headings.
(1)
To keep existence in competition
In the modern competitive environment, the institution can maintain its existence only by any organization can compete in the ease of professional competition by determining the effective marketing organizations.
(2) Planning basis
Marketing management is a system related to market and consumer. As a result, it becomes appropriate to appropriate customers' requirements etc. For this reason, each institution can pay attention to the production of items which they like. Various marketing information prepares company plans based on market route competition, fashion, customer interested purchasing power etc.
(3) more sales
Market and consumer can be analyzed by marketing management. This causes the knowledge of the changing interests, requirements and fashion knowledge of the customers and the items are formed according to them, so the sale of goods easily.
(4) More production
As a result, there is a need to produce more. Wherever any institution can produce more than before and achieves the goals of long-term production.
(s) Details at the minimum cost
Due to influencing marketing, when it seems to be long-term production, it decreases the cost per unit per unit.
Increase in lams
Effective marketing system provides cooperation in increasing lamas. If the demand for the demand of the goods is fulfilled by producing more at a lower cost, then the benefits are definitely an increase.
(7) Assistant in the receipt of the arbitrators - Through the impressive marketing system, the arbitrator is simple to achieve the agent, wholesaler, retailer etc., because the arbitrator sells the goods of the same productive. Whose marketing system is customer staple.
(8) Construction of fame
When the customer receives good items at the minimum cost according to their requirement, they get satisfaction. This increases the number of satisfaction customers in the market, which is the result of the institution increases. Advertising and sales enhancement schemes also increase the fame of the institution.
(9) Development and Extension
Marketing managementProduct is helpful in diversification and new enforcement functions. The institution can add new items under its existing framework and expand the current production capacity. Thus increasing the production capacity of the institution increases.
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(10)
Social obligations
Effective marketing system is also made for all the actions and their satisfaction by assuming the basis of customers, so due to modern marketing consumer centric, there is also helpful in the fulfillment of social objectives and obligations.
(11) Success in International Business
Success can be achieved only through effective marketing. The appropriate variety of objects can be constructed by giving color, form, shape by collecting information in relation to foreign customers' desire, requirement, ritual conditions etc. This can be achieved in international trade.
2.
Customers from Importance Important Marketing Systems
it happens. It's customers
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(6) Affordable and best commodity achievement
As a result of strengthening marketing plans, production costs and marketing costs decrease. Competitive conditions are compelled to provide merchandise at competition values to businessmen. Thus it is possible to provide affordable customers to customers.
(ii) fulfillment of requirements
In the impressive marketing system, customers' requirements are an important place of wishes etc. The marketing research becomes possible to build new items due to the knowledge of the customer's changing interest and fashion. Thus the customer gets the opportunity to use new and substitute items and the requirement is fulfilled
(iii) increase in knowledge
Information about many aspects of the object is provided to customers through advertising, sales art and sales enhancements. Thus marketing is helpful in educating and making awareness of consumers.
(iv) use of money
Today's customer can take appropriate crop decisions according to its requirement and interest by studying the color, form, properties, value etc. of different items. On the basis of the information done by the ads, it can easily study the items easily by sitting at home. This causes wealth and increases purchasing power.
Provides satisfaction. (xi) comfort and convenience
Due to efficient marketing today consumers
Memory of more comfortable entertainment and luxury
Are happening. This makes the efficiency of consumers, life level and
September increases.
3 The entire society is benefited from the effective marketing management system which we have through the following points
(V)
Life level increase
Marketing management increases the level of society by making items and accessories and accessories of entertainment and luxury facilities and providing customers.
Importance for society
Can understand
(1) Receipt of items at low values
People of understanding by Effective Marketing Prawns are received at a relatively low price. As a result, all the members of the society get benefits.
(vi) Name of sale civil service by marketing today to customers today
Services, such as repair home delivery, commodity plate goods change consumption related instructions etc.
She goes. This makes the customers benefit.
(11) Increase in employment -
Employment increases by detailed verbs such as distribution, advertising, Vikram enhancements, packing, market research etc. Apart from this, marketing also creates employment opportunities by encouraging many indirect functions such as traffic messages, banking insurance storage, Puji market etc.
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(iii) Effective cluster from the stairs and evils
Social evils seem to be far away due to the eradication of adulteration, hoarding 59/143 rei evil. I
Social change seems to be
(vii) Information about market information
Effective marketing system is based on the strong communication system, so customers receive market related information. Along with the available commodities available in the market, information is available in relation to alternate items, advertising, salesters and sales enhancements.
(VILL) is due to the achievement of time objective management. Today all things are getting available to customers today. From day to night (24 hours) all types of service and objects can be received.
(ix) Achievement of the objects
Effective Marketing Prabana today all the things up to the door
Has helped in delivering. Not only in cities, now most
Most items available in cows and towns
Having started Every consumer can get almost all the items of need around their home.
(X). The main goal of consumer satisfaction marketing management is consumer satisfaction
Is. The desired items of marketing consumer right at the right time
Consumers by providing adequate quantity at price and
(iv) establishing social values
Marketing is based on the satisfaction of the new ideology. Businessman consumers are centered to all his actionsIt starts to understand and that benefit in their satisfaction
(5)
Importance for the nation の National instruments
The marketing arrangement creates the time of the object, rights, form and knowledge utility. With this, the proper distribution and support of all the natural and capital of the country is possible
(6) Defense from recession
Maintain balance in marketing demand and fulfillment. By creating this demand, the nation protects from the evils, poverty etc.
(iii) Increasing national productive increases national production by encouraging marketing management items and services.
(iv) exports export marketing management international market by entering the firm in overseas markets. With the cost and variety improves the object in the export market. Thus marketing management is helpful in the acquisition of foreign currency.
(v) government
Effective marketing system increases the production, sales and income of the goods. Therefore, income increases by direct or indirect of the government. (vi) Development of agriculture and auxiliary industries
Development of agriculture and other subsidiary industries by the effective marketing management system also encourages. This is the integrated development of the nation.
It is clear from that marketing management has significant contributions in every field of society. This does not benefit the businessman but also the consumer society and nation are also benefited.